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Nike (NKE) Stock vs. Lululemon (LULU) Stock: Which Is the Better Sports Apparel Buy?

Lululemon (LULU) is perhaps the fastest growing sports apparel company. Is it a better investment than Nike (NKE)? Let’s break down NKE vs. LULU stock.


Nike (NKE) has been king of the sports apparel market for decades, swatting away challengers as easily as Dikembe Mutombo might redirect a Muggsy Bogues layup attempt. Under Armour (UA) has failed to overtake them. Adidas (ADDDY) has faded a bit. You don’t even hear about Reebok anymore. Nike is still the king. Lululemon (LULU), a far more niche apparel company, may be its closest challenger. I thought it might be worthwhile to compare Nike stock vs. Lululemon stock.

In terms of size, there’s no comparison. Nike is a $140 billion market cap company and Lululemon is a $40 billion market cap company.


And yet, on an average day, you might see as many people (men and women) wearing Lululemon yoga pants and pullovers as you see people wearing Nike gear. Ten years ago, that wasn’t the case.

The numbers support the anecdotal evidence. In 2010, Lululemon did just $411 million in sales. In 2020, net revenue increased 11% to $4.4 billion, exceeding analysts’ expectations of the company to pull in $4.14 billion in revenues, even with the nationwide shuttering of non-essential retail stores putting a dent in those estimates. In fiscal 2023 the company reported $9.6 billion in full-year revenue, a 19% increase over the prior year.

Nike’s sales and earnings growth have taken more of a hit the last couple years. But in fiscal 2021 EPS ($3.56) more than doubled the prior year’s results ($1.60). Granted, any year-over-year comparisons to 2020 are tricky. But for the most part, Nike is still growing.

Fiscal 2023 (reported in June) saw Nike’s revenues rise 10% over the prior year, partially driven by increases in direct-to-consumer sales (up 15%). The general disparity in sales growth in NKE vs. LULU is no surprise given that Nike is the much older company, and perhaps the most universally recognized sports brand on the planet.

Even if it eventually expands beyond its yoga roots, Lululemon may never catch Nike in terms of sales, global reach, or popularity across all demographics (Lululemon’s customers tend to be white and higher-income, whereas Nike gear is worn by all). That said, with the sports apparel segment expected to continue growing for the rest of the decade, which apparel company is the better investment right now: Nike stock vs. Lululemon stock?

Let’s break it down!

Nike Stock vs. Lululemon Stock

From a value investing perspective, the stocks are comparably appealing, with LULU trading at 25x forward earnings and NKE trading at a similarly elevated 23x. In the long term, Lululemon is growing faster than Nike. What’s telling is that institutional ownership in the two stocks is very strong; NKE currently boasts 83% institutional ownership, whereas over 93%(!) of LULU’s stock is held by institutions and hedge funds, which means Wall Street still thinks highly of both.

LULU is flat in the last two years, while NKE, on the other hand, is down 26%. Over the last five years, LULU has outpaced NKE by about 12 to 1.

Will that continue over the next five years? Probably not to that degree, especially with the possibility of a recession tightening consumers’ purse strings. But with analysts expecting Lululemon to resume double-digit top- and bottom-line growth this year, I expect LULU will continue to outperform NKE in the next half-decade. Sure, the valuation is a bit high, but not that high given the growth trajectory.

As for Nike stock, it remains a rock-solid, long-term investment, and likely a safer short-term play if we run into more volatility. If you add NKE to your portfolio and stash it away for 10 years, you’ll probably do just fine (it pays a modest 1.6% dividend yield too, which helps over the long haul). But LULU is the better growth stock.

Lululemon may never knock Nike from its sports apparel perch, no matter how many people you see wearing yoga pants to the local coffee shop. But in terms of Nike stock vs. Lululemon stock, it’s no contest. Buy LULU.

Do you invest in Nike stock or Lululemon? Why or why not?


*This post is periodically updated to reflect market conditions.

Chris Preston is Cabot Wealth Network’s Vice President of Content and Chief Analyst of Cabot Stock of the Week and Cabot Value Investor .
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