With the markets trading at or near all-time highs and investor sentiment improving, odds are good that we’ll see the pace of stock splits start to pick up.
Companies use splits to increase the number of their shares—primarily as a tool to provide more liquidity in the stock. But splits also create investor excitement because:
- Investors often see an upcoming split as positive, thinking good news may be in the offing or that the split means the company is expecting to supercharge its growth.
- Splits (not reverse splits) decrease the price of the shares, making them more attractive to many investors. After all, psychologically speaking, it’s much easier to load up on a $10 share than a $20 one, right—even though you still have the same dollar amount of shares!
- Stock splits improve a company’s liquidity. A 2009 study published in the Journal of Financial Economics reported, “On average, liquidity improvements reduce the cost of equity capital by 17.3%, or 2.42% points per annum, suggesting that the economic benefits of stock splits are nontrivial.”
And while a split does decrease the price of the shares, theoretically, it doesn’t change the market value of a stock, as the formula remains the same: number of shares x price.
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However, academic studies, over time, show that a split can actually boost the future value of a stock, as you can see in the graph below.
The most common split ratios are 2-for-1 or 3-for-1 (also shown as 2:1 or 3:1). Translation: For every share you held before the split, you will now have two or three shares, respectively, after the split. But a company’s board of directors can really choose any sort of ratio they want, such as 5-for-1 or even 100-for-1.
Here’s how it works, using the example from when Apple (AAPL) last split its shares 4-for-1in 2020:
Share price at split: $540
Share price after the split: 540/4 = $135
If you owned 100 shares of AAPL prior to the split, your stock’s value was 100 x 540 = $54,000
After the split, your shares would be worth the same amount: 400 x 135 = $54,000
Today, if you still own those 400 shares, they would be worth 400 x 280.24 (today’s price) = $112,096
And there’s also no limit on how many times a stock can split. Apple is the most-split company publicly traded, with five splits under its belt. Alternatively, Berkshire Hathaway A (BRK-A) shares have never split (that’s why they trade at $699,300 as I write this!).
But you should also know that there may be some disadvantages to a company that splits its stock, including:
- Splits are expensive to undertake, incurring legal and regulatory costs.
- They don’t inherently make the company worth more (maybe in the long run!)
- They may attract the wrong sort of investors (folks that may not be as loyal and more prone to sell on news—unlike the Berkshire Hathaway investors who are Warren Buffett die-hard fans).
- There may be regulatory hurdles if the stock trades under the exchanges’ required levels.
Now, splits in which you receive more shares are known as forward splits. Companies may also do reverse splits, where they shrink the number of shares (a subject for another day, and also a cautionary tale!).
It’s also good to know that stock splits have no effect on your taxes, as they don’t increase your taxable income.
So far in 2026, there have been 11 forward splits, including Booking Holdings’ (BKNG) 25-for-1 split on April 6.
But there’s another notable one on the horizon! Carvana’s (CVNA) Board of Directors approved a 5-for-1 split in mid-March that’s expected to take effect on May 6 (for shareholders) & 7 (when split-adjusted shares begin trading).
The forward split is subject to shareholder approval on May 5, 2026 (the day I’m writing this). And if approved, each shareholder of record as of the close of market on May 6 will receive four additional shares of common stock.
Then, post-split shares will begin trading on May 7.
If you are interested in keeping up with upcoming stock splits, here are a couple of useful sites:
https://www.nasdaq.com/market-activity/stock-splits
https://www.marketbeat.com/stock-splits/
My opinion is that splits are attractive, but are only one reason that may encourage you to buy the shares of a company. As you can see from the graph at the beginning of this article, any gains due to the splits alone are generally earned in the long term.
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*This post has been updated from a previously published version.
