Ron Rowland’s All Star Fund Trader newsletter celebrated its 20th anniversary at the end of 2010. Focusing primarily on ETFs and mutual funds, the newsletter also has an equity investing strategy for investors preferring individual stocks. All Star Fund Trader employs an active approach to investing and is not afraid to raise cash in adverse market conditions. Risk management is a key feature, and the approach of the newsletter is to reduce market exposure or rotate to safer areas of the market rather than shorting or using inverse funds. All Star Fund Trader is published once a week and provides investors with five separate strategies that include detailed ETF, mutual fund, and stock recommendations. The newsletter is delivered by email every Monday morning with a provision for additional midweek updates if new recommendations are warranted. Each issue alerts subscribers to any new recommendations and contains market commentary, current strategy holdings, weekly performance updates, and links to in-depth website content.