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SunTrust Banks, Inc. (STI)

Regional banks are having a moment in the sun, as the larger U.S. financial institutons continue to make headlines for their failures and missteps. Regional banks make neither headlines nor trades—they just make loans, interest and money. Today’s Spotlight Stock is a bank chain based in Georgia, serving Florida, the...

Regional banks are having a moment in the sun, as the larger U.S. financial institutons continue to make headlines for their failures and missteps. Regional banks make neither headlines nor trades—they just make loans, interest and money. Today’s Spotlight Stock is a bank chain based in Georgia, serving Florida, the Southeast and Mid-Atlantic.

“We are raising our rating on SunTrust Banks, Inc. (STI) to BUY from HOLD and establishing a 12-month target price of $30. We are also raising our EPS forecasts, which are now above consensus for this year and next. Make no mistake: SunTrust remains a work in progress. While the company has returned to profitability in recent quarters, its mid-single digit ROE is well below the mid-teens and higher ROEs of the top-tier regional banks and its valuation reflects this lower ROE. STI shares have also significantly underperformed the S&P 500 and an index of super-regional banks, even after the company’s return to profitability in mid-2010. We expect a handful of major catalysts to begin to reverse this lagging performance.

“First, investors may be underestimating the impact of improving conditions in Florida. SunTrust’s recent asset growth is an indicator of these better conditions, and about one-third of the company’s branches are located in the state. While SunTrust continues to work through a large backlog of problem loans in Florida, recent data show that home prices are rising again. Home loan foreclosures don’t go through the courts in Florida, so backlogs should clear faster than in other states, as well. SunTrust is also optimistic about the benefits of HARP 2.0, the latest version of the government’s program to aid underwater mortgage borrowers. At the recent Wells Fargo analyst day, we spoke with a Florida-based executive who expressed optimism about recent job creation and housing market activity in the state. While Florida remains intensely competitive, BofA is closing branches nationwide and Chase also appears to have slowed its plan to add branches in the state. We also believe that SunTrust is gaining market share in both Florida and Georgia. There have been dozens of bank failures in both states since the crisis began.”

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David Ritter, Argus Weekly Staff Report, June 18, 2012

John Eade is President of Argus Research Company and Senior Analyst. Over the years, John’s responsibilities at Argus have included chairing the Investment Policy Committee as Director of Research, helping form the firm’s overall investment strategy, writing a weekly investment column and authoring the flagship Portfolio Selector. John has also provided coverage of the Healthcare, Financial and Consumer sectors. John has been with Argus since 1989. He has an MBA in Finance from New York University’s Stern School of Business and a Bachelor’s degree in Journalism from Northwestern University’s Medill School of Journalism. He has been interviewed and quoted extensively in The New York Times, Forbes, Time, Fortune and Money magazines, and has been a frequent guest on CNBC, CNN, CBS News, ABC News and the Bloomberg Radio and Television networks. John is a founder and board member of the Investorside Research Association, an industry trade organization. He is also a member of the New York Society of Security Analysts and the CFA Institute.