Decades ago, we came up with a phrase to describe a growth stock’s long-term growth cycle, describing the three phases a stock will go through during its life: Romance, Transition and Reality. The Romance phase is when the stock makes its biggest gains; it’s when investors fall in love with the story and potential, as well as the initial rapid growth. Then comes the Transition phase, when the stock often stagnates or declines for many months or even years, as investors start to see the warts of the story and the stock’s nosebleed valuations come back into line. Then, finally, you get the Reality phase, when the company is more mature and the stock is judged based on cold, hard facts. If the firm is successful, the stock will head up (though at a more measured pace than in the Romance phase), and if it’s not, it will remain in the doghouse.