It’s time to sell your shares in this real estate research and marketing firm.
Sell: Trulia.com (TRLA)
from Top Stock Insights, Updated from Issue 749, September 18, 2013
I’m concerned that Trulia.com’s (TRLA) proposed $45 million marketing campaign is going to further hurt earnings in 2014. The market is also less than convinced, and analysts have dropped full-year earnings expectations from $0.70 a month ago to negative $0.23 today. Clearly, expectations are moving in the wrong direction.
We already doubled our money on TRLA after I recommended selling half the position for a 103% gain on September 13, 2013. Now, with spending going up and earnings going down, I want to focus our attention elsewhere.
Let’s go ahead and take the gain on the second half of this position by selling today. I don’t want to risk this winner turning into a loser. Plus, it will free up capital for new recommendations that better match up with today’s market.
Action to take: Sell your remaining stake in Trulia.com (TRLA).
Tyler Laundon and Ian Wyatt, Top Stock Insights, www.topstockinsights.com, 866-447-8625, March 13, 2014