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Sell: Trulia.com (TRLA)

It’s time to sell your shares in this real estate research and marketing firm.

Sell: Trulia.com (TRLA)
from Top Stock Insights, Updated from Issue 749, September 18, 2013


I’m concerned that Trulia.com’s (TRLA) proposed $45 million marketing campaign is going to further hurt earnings in 2014. The market is also less than convinced,...

It’s time to sell your shares in this real estate research and marketing firm.

Sell: Trulia.com (TRLA)

from Top Stock Insights, Updated from Issue 749, September 18, 2013

I’m concerned that Trulia.com’s (TRLA) proposed $45 million marketing campaign is going to further hurt earnings in 2014. The market is also less than convinced, and analysts have dropped full-year earnings expectations from $0.70 a month ago to negative $0.23 today. Clearly, expectations are moving in the wrong direction.

We already doubled our money on TRLA after I recommended selling half the position for a 103% gain on September 13, 2013. Now, with spending going up and earnings going down, I want to focus our attention elsewhere.

Let’s go ahead and take the gain on the second half of this position by selling today. I don’t want to risk this winner turning into a loser. Plus, it will free up capital for new recommendations that better match up with today’s market.

Action to take: Sell your remaining stake in Trulia.com (TRLA).

Tyler Laundon and Ian Wyatt, Top Stock Insights, www.topstockinsights.com, 866-447-8625, March 13, 2014