Please ensure Javascript is enabled for purposes of website accessibility

Sell Alert: Majesco Entertainment Co. (COOL)

Today The Bowser Report Editor Cindy Bowser recommends selling Majesco Entertainment Co. (COOL), which was recommended at $2.19 in Investment Digest issue 719, dated May 16, 2012.

“We only recommended COOL last April. It was $2.50/share at the time. When we recommended the company, it was reaching new grounds in video games sales due primarily to...

Today The Bowser Report Editor Cindy Bowser recommends selling Majesco Entertainment Co. (COOL), which was recommended at $2.19 in Investment Digest issue 719, dated May 16, 2012.

“We only recommended COOL last April. It was $2.50/share at the time. When we recommended the company, it was reaching new grounds in video games sales due primarily to its hit franchise, Zumba Fitness. In a rare case, COOL never appreciated after our recommendation, falling to its current level of just above $0.50/share.

“The company recently reported its Q1 2013 results — typically its strongest quarter because of holiday sales. Instead of this, COOL reported a 64.5% decrease in revenues and a 127.7% decrease in earnings — a $2.1 million loss versus a $7.7 million gain last year.

“What’s worse, COOL’s strongest sales segment (Nintendo Wii) declined 73.5% in sales. All other segments decreased at least 41.0%. We were waiting for the holiday numbers to come in before making a decision. As shown, the numbers were disappointing, so we recommended the sale.”

- Cindy Bowser, The Bowser Report, April 2013