This ad technology company was recently hired by Apple to help its iAd platform’s adoption of automated advertising for Apple’s more than 250,000 mobile app developers. Analysts currently project double-digit growth for the company for the next few years.
The Rubicon Project (RUBI)
from The Oberweis Report
The Rubicon Project (RUBI) is a global technology helping companies to automate the buying and selling of advertising. Its Advertising Automation Cloud is a highly scalable software platform that powers and optimizes a leading marketplace for the real time trading of digital advertising between buyers and sellers.
Buyers of digital advertising use its platform to reach 96% of Internet users in the United States and over 550 million Internet users globally on some of the world’s leading websites and applications. Sellers of digital advertising use its platform to maximize revenue from advertising,
decrease costs and protect their brands and user experience, while accessing a global market of buyers representing over 100,000 brands since the company’s inception. The large volume of transactions on its platform help make its proprietary machine-learning algorithms more intelligent, leading to higher quality matching between buyers and sellers, better return on investment for buyers and higher revenue for sellers.
As a result of that high quality matching, it attracts even more sellers which in turn attracts more buyers and vice versa. The company is positioned to take advantage of several trends in the advertising industry, including the shift in advertising spending from analog to digital advertising, the move towards automation and the convergence of media across multiple channels.
In the company’s latest reported second quarter, sales increased approximately 60% to $32.2 million from $20.1 million in the third quarter of last year. The company reported earnings per share of $.05 in the latest reported third quarter versus a loss in the same quarter of last year.
Jim Oberweis, CFA, The Oberweis Report, www.oberweisreport.com, 800-323-6166, December 2014